This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the interdisciplinary field of data science. The coverage spans key concepts from statistics, machine/deep learning and responsible data science, useful techniques for network analysis and natural language processing, and practical applications of data science such as recommender systems or sentiment analysis. Topics and features: Provides numerous practical case studies using real-world da...

Goed voorbereid de verkiezingen in? Deze tekstuitgave bevat de volledige, actuele teksten van zowel de Kieswet als het Kiesbesluit. Bijna alle wetsartikelen zijn voorzien van kopjes in de marge. Op deze manier ziet u in één oogopslag precies waar het artikel over gaat.

Bovendien bevat deze tekstuitgave een uitgebreid en overzichtelijk trefwoordenregister. Hierdoor is dit boekje bijzonder toegankelijk. De uitgave Kieswet en Kiesbesluit 2024 is onmisbaar voor de afdeling Burgerzaken en op de ...

Het handboek ‘Taxatie- en geschillenprocedure’ beoogt voor iedere fiscale en boekhoudkundige professional een praktische en heldere leidraad te zijn. De talrijke verwijzingen naar rechtspraak en rechtsleer, alsook de uitgebreide trefwoordenlijst en voorbeeldformulieren, dragen daartoe bij.De lezer wordt op een gestructureerde manier geleid door de verschillende stappen van de taxatie- en geschillenprocedure die als eindbestemming heeft: een correcte belastingheffing. Allereerst gaat het b...

Introduce the latest developments in biological psychology today with the most widely used text for this area of study: Dr. James Kalat's BIOLOGICAL PSYCHOLOGY, International Edition 14E. A best-seller for more than four decades, this book combines a high level of scholarship and thought-provoking content with a clear writing style that makes biological psychology understandable and relevant to psychology students as well as biology and pre-med majors. Amusing anecdotes, quotes from contempor...

The Information-Literate Historian: A Guide to Research for History Students is the only book specifically designed to teach today's history students how to successfully select and use sources--primary, secondary, and electronic--to carry out and present their research. Expanded and updated, the fourth edition of The Information-Literate Historian now includes expanded coverage of database searching, algorithmic searching, fake news, deep fakes, and AI, making it an indispensable reference fo...

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

A sound knowledge of microbiology is essential for all dental professionals - it's the key to understanding major oral pathologies, from tooth decay to gum disease, as well as the regimentation of infection control in a successful dental practice. Samaranayake's Essential Microbiology for Dentistry once again, provides a comprehensive coverage of the basics of clinical oral microbiology and immunology and their relevance to oral disease, as well as the cotemporary discoveries of the oral micr...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

In this fully revised fourth edition, this book treats globalization from several vantage points, showing how these help grasp the nature of globalization both in the past and today.