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Nieuwe drukken (12)

Een overzicht met nieuwe drukken van studieboeken die relevant zijn binnen het hoger onderwijs.

89,95
Vóór 16:30 uur besteld,
vandaag verzonden
+
Bestel

Strategic Market Management / 12th edition

2024 || Paperback || Aaker || Wiley

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

42,95
Leverbaar vanaf 15 april
met 5% korting 40,80
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Bestel

Zelf leren schrijven voor economie en bedrijfskunde / Druk 2

2024 || Paperback || Bas Karreman e.a. || Boom

Veel studenten hebben grote moeite met het schrijven van goede, leesbare teksten. Zelf leren schrijven voor economie en bedrijfskunde is een schrijftraining die bestaat uit twee componenten: een online omgeving en dit boek dat studenten kunnen gebruiken als naslagwerk.

Schrijftraining voor studenten economie en bedrijfskunde

Het boek beschrijft de tien programma’s, ook wel schrijf-ViBE’s genoemd, waaruit deze training bestaat. De ViBE´s behandelen verschillende aspecten van het schrijve...

49,50
Leverbaar vanaf 22 april
met 5% korting 47,03
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Bestel

Academic Writing Skills for Economics and Business Administration / 2nd edition

2024 || Paperback || Bas Karreman e.a. || Boom

For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...

78,95
Leverbaar vanaf 14 juni
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Bestel

Marketing Management / 5th European edition

2024 || Paperback || Philip Kotler e.a. || Pearson

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

64,95
Levertijd: 3 werkdagen
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Bestel

Corporate Communication / 7th edition

A Guide to Theory and Practice

2023 || Paperback || Joep P. Cornelissen || SAGE

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

51,95
Levertijd: 4 werkdagen
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Bestel

Marketing and Managing Tourism Destinations / 3rd edition

2023 || Paperback || Alastair M. Morrison || Taylor & Francis

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

49,95
Levertijd: 4 werkdagen
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Bestel

Human Resource Management / 4th edition

Strategic and International Perspectives

2023 || Paperback || Jonathan Crawshaw e.a. || SAGE

This popular text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Its practical focus helps you develop the skills needed for the world of work, through learning features such as HRM in Practice, Developing Key Skills and Debating HRM. The fourth edition has been thoroughly updated and brings you:* Case studies which offer a link between theory and practical challenges in the international HR environment * A new chapte...

68,95
Levertijd: 4 werkdagen
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Bestel

Strategic Management for Tourism, Hospitality and Events / 4th edition

2024 || Paperback || Nigel G. Evans || Taylor & Francis

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

29,95
Levertijd: 5 werkdagen
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Bestel

The Experimentation Field Book

A Step-by-Step Project Guide

2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

49,95
Levertijd: 5 werkdagen
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Bestel

The Strategy and Tactics of Pricing / 7th edition

A Guide to Growing More Profitably

2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...