The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

De Gemeentewet in eenvoudig Nederlands maakt de Gemeentewet toegankelijk voor raadsleden en anderen die actief zijn binnen de lokale overheid. Wat mag er nu wel en wat niet? In artikelen staan soms richtlijnen in plaats van echte wetgeving, in de zin van wat wel of niet mag. Met deze uitgave bij de hand is het makkelijk en snel op te zoeken wat de boodschap is die de Gemeentewet wil geven.

In de praktijk blijkt regelmatig dat raadsleden, maar ook ambtenaren, de Gemeentewet nauwelijks kennen. ...

Whether students are working with qualitative, quantitative, or mixed methods approaches, this book demonstrates how good research is about asking and answering good questions—and guides readers new to methods in how to understand, structure, and successfully explore those questions.Â

Diese Einfuhrung bietet einen UEberblick uber die Entwicklung der deutschen Sprache vom Althochdeutschen bis zum Fruhneuhochdeutschen mit Ausblicken auf die jungere Sprachgeschichte und die Gegenwartssprache. Soweit es fur das Verstandnis heutiger oder historischer Sprachformen notwendig ist, wird auch das Germanische und Indogermanische einbezogen. Der Autor stellt die Sprachentwicklung auf den verschiedenen Ebenen dar: Laut und Schrift, Bildung von Woertern und Wortformen, Wortschatz, Synta...

Meticulously reviewed and updated for today's medical students, Basic Immunology, 7th Edition, is a concise text expertly written by the same distinguished author team as the best-selling, comprehensive text, Cellular and Molecular Immunology. This focused, easy-to-understand volume has been fully revised to include recent important advances in our understanding and knowledge of the immune system. A student favorite through six outstanding editions, this new edition uses full-color illustrati...

A landmark publication in the teaching of international law from one of the world's leading international lawyers. This refreshingly clear, concise textbook conveys the dynamics of international law through four questions: Where does it come from? To whom does it apply? How does it resolve conflict? What does it say?

Personality: Theories and Applications by Eric Shiraev presents a comprehensive and engaging exploration of the interdisciplinary and cross-cultural study of personality. The new Second Edition incorporates the latest findings from the fields of behavioral economics and neuroscience while offering expanded coverage of contemporary issues.