Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills, but by improving the sales process itself. The quickly effective result is: More sales, with the same people!

This book explains how to increase the effectiveness of your sales process in

four straightforward steps. The tools described can be put into practice immediately.

Useful checklists, perceptive case st...

Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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This book combines relevant theoretical insights and concrete communication skills necessary for effective counselling and coaching. The authors first explore the helper’s basic attitude. Secondly, they discuss views from client-centred, cognitive behavioural and social learning theories that are important for good helping.

Bridging theory and practice they describe the helper in four roles: confidant, communicative detective, teacher, and coach. The helper uses these roles within a three s...

Lean organisations seem to work in a simple manner and operate with an innate calmness. They have removed much of the complexity that inhibits the performance of other companies, but achieving this level of simplicity is not easy. In The Simplicity of Lean, Philip Holt provides a comprehensive handbook of the Lean principles, presented in an accessible and easy to apply manner.

The Simplicity of Lean is a step-by-step guide to the Lean Thinking that makes your organisation more efficient and ...

Dutch Grammar Support is aimed at both beginning and advanced learners of Dutch with a higher level of education. It provides a structured overview of Dutch grammar at three CEFR levels: A2, B1, and B2. All instruction and explanation is offered in simple English, which makes Dutch Grammar Support suitable for use in class or individually. The book offers explanation on form, meaning, and use of grammatical topics in Dutch. It can be used as an accompanying tool with every teaching method.

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Teaching can be done in many ways: in a group or individually, face-to face or online, synchronously or asynchronously. Each of these ways requires its own approach. When you know how to combine them in the right way, you enrich the student’s learning experience. That combination is called blended learning. Activating strategies and maximizing interaction with the help of technology are essential. But what is the best blend and how do you design it?

Blended learning design answers a number ...

People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands.

Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact...

The terrorist attacks that have been haunting European capitals show us that counterterrorism is necessary and essential in modern day society. The intelligence services and other organisations active in the field of counterterrorism are faced on a daily basis with the question of how extensive and intrusive their actions can be. What are the limits? Which actions are ethical? And most importantly: how do the professionals themselves deal with these - often complex - dilemmas? In Ethics of Co...

Kan het bewustzijn onafhankelijk van het lichaam bestaan? Maakt het bewustzijn deel uit van de hersenen? Kunnen machines bewustzijn hebben? Op toegankelijke wijze beantwoordt Hans Dooremalen in 8 questions about the conscious mind, een Engelstalige inleiding in de philosophy of mind, deze en andere vragen over het bewustzijn.

Hans Dooremalen werkt als filosoof aan Tilburg University. Bij Uitgeverij Boom/SUN publiceerde hij eerder (samen met Herman de Regt) onder andere Wat een onzin! (2008).