Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P.

Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems ...

Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education) report, which included extensive revisions to reflect both the evolution of technology and new wisdom on statistics education, this edition brings a modern edge to teaching business statistics. This includes a focus on the rep...

Ondernemingen in de marktsector van de economie moeten hun kosten goedmaken uit de opbrengst van de verkochte productie. Heel anders is de situatie van organisaties uit de collectieve sector. Zij beschikken over een budget voor hun uitgaven, voor het overgrote deel gefinancierd uit de opbrengst van belastingen en sociale premies. In een democratie beslissen gekozen volksvertegenwoordigers over omvang, bestemming en financiering van het budget voor organisaties uit de collectieve sector.

Dit ...

In a competitive and increasingly internationalised business world, many companies rely on the high risk/reward ratio of operating in unstable areas. Those companies willing to engage in emerging or developing countries can often be exposed to a politically volatile environment over which they have little control. Political risk, therefore, is one of the most hazardous challenges that an international business can face.

In A Short Guide to Political Risk you will find a business-centric intro...

Help your students master the core subject principles of Business Operations and processes with this market-leading text. Operations and Process Management, 6th Edition provides clear and concise coverage of the nature and principles of the subject, offering the critical and practical tools your students need to embark on a career in the field.

Electronic Inspection Copy available for instructors hereManaging across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book:- includes dedicated chapters on emerging economies in...

Dit product bestaat uit een boek inclusief website met hierop o.a. het online boek.

Wiskunde is een belangrijk ondersteunend vak bij economische opleidingen. Het biedt ondersteuning aan bijvoorbeeld financiële vakken, onderzoek en statistiek, levensverzekeringswiskunde, operations research, algemene economie en marketing. Onderwerpen die aan bod komen zijn elementair rekenen, lineaire verbanden, tweedegraads verbanden, differentiëren, financiële rekenkunde en voorraadbeheer.

Basisboek wisk...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...