Starting with the basics of game creation and a look at the artistic skills necessary to get started, this title offers key roles for creators - from concept artists to character animators to marketing artists and beyond. It also features interviews with video game art professionals who've worked for top gaming companies.

In How to Become a Video Game Artist, veteran video game designer Sam R. Kennedy provides the inside track on everything you need to forge a career in the world of video gam...

Integrating theory and empirical evidence, Becoming a Master helps students and future managers master the dynamics and intricacies of the modern business environment. The text's unique "competing values framework" provides a deep and holistic understanding of what is required to effectively manage any type of organization. Readers learn to develop and apply critical managerial skills that encourage change, promote adaptability, build stability, maintain continuity, strengthen commitment and ...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

Kosten en baten met beleid maakt bedrijfseconomie begrijpelijk en toegankelijk.

Dit studieboek richt zich op de bedrijfseconomie van dienstverlenende bedrijven, zowel commercieel als non-profit. Vrijwel iedereen heeft te maken met dit type bedrijven bijvoorbeeld als toerist, reiziger, recreant, patiënt, cliënt, klant, burger, gedaagde, weggebruiker of leerling. Dit boek bevat vele herkenbare voorbeelden van bedrijfseconomische principes uit verschillende vormen van dienstverlening.

Dit studie...

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.

Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.

This 2nd edition includes a new chapter on air...

Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...