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Studieboeken (468)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Managing Digital Transformation
Understanding the Strategic Process
2021 || Paperback || Andreas Hinterhuber e.a. || Taylor & Francis
Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
Beyond E-Business
Towards networked structures
2015 || Paperback || Paul Grefen || Taylor & Francis
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...
The Dynamics of Managing Diversity and Inclusion
A Critical Approach
2021 || Paperback || Gill Kirton e.a. || Taylor & Francis
The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level.
Strategic Marketing Planning / 2nd edition
A Step-by-Step Approach
2023 || Paperback || Karel Jan Alsem || Taylor & Francis
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
MKTG Principles of Marketing / 14th edition
2024 || Paperback || Carl McDaniel e.a. || Cengage Learning
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.
By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...
The Role of the Management Accountant
Local Variations and Global Influences
2019 || Paperback || Lukas Goretzki e.a. || Taylor & Francis
There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...
Governance Networks in the Public Sector
2015 || Paperback || Erik Hans Klijn e.a. || Taylor & Francis
Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies.
As a result these net...
Simplified TRIZ
New Problem Solving Applications for Technical and Business Professionals, 3rd Edition
2021 || Paperback || Kalevi Rantanen e.a. || Taylor & Francis
The revised and updated third edition of Simplified TRIZ: New Problem Solving Applications for Technical and Business Professionals, 3rd Edition continues to demystify TRIZ (systematic innovation), the internationally acclaimed problem solving technique. It demonstrates how TRIZ can be used as a stand alone methodology or used to enhance Lean, Six Sigma, and other systems of organizational improvement. Simplified TRIZ 3rd Edition once again strikes the perfect balance between overly complex a...
Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...