Studieboeken (26)

68,95
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Digital Marketing

Paperback || Chaffey e.a. || Pearson

Digital Marketing provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

58,95
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Mathematics for Engineers

Paperback || Anthony Croft & Robert Davison || Pearson

Were you looking for the book with access to MyLabMath Global? This product is the book alone, and does NOT come with access to MyLabMath Global. Buy Mathematics for Engineers, 5e by Croft with MyLabMaths Global access card 5e (ISBN 9781292267685) if you need access to the MyLab as well, and save money on this brilliant resource. Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire.

Mathematics for...

54,95
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Operations Management / 9th edition

Paperback || Nigel Slack e.a. || Pearson

Were you looking for the book with access to MyLab Operations Management? This product is the book alone and does NOT come with access to the MyLab. Buy Operations Management, 8th edition with MyLab Operations Management access card (ISBN 9781292254036) if you need access to the MyLab as well, and save money on this resource. You will also need a course ID from your instructor to access the MyLab.

Operations management is important, exciting, challenging ... and everywhere you look! * Importa...

63,95
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Exploring Strategy, Text and Cases / 12th edition

Paperback || Richard Whittington || Pearson

Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and h...

69,95
Levertijd: 3 dagen
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Introduction to Operations and Supply Chain Management

Paperback || Bozarth, Cecil B. e.a. || Pearson

For courses in operations and supply chain management. An integrated approach to operations and supply chain managementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and supply chain management (SCM). The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.

The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that ...

70,95
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Fundamentals of Management / 12th Global Edition

Paperback || Stephen P. Robbins, Mary A. Coulter & David A. De Cenzo || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

73,95
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Human Resource Management / 16th edition

Paperback || Gary Dessler || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.

Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...

68,95
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Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

Paperback || Keller, Kevin Lane & Swaminathan, Vanitha || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

68,95
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Fundamentals of Investing / 14th Global Edition

Paperback || Scott B. Smart & Chad J. Zutter || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

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Foundations of Finance / 10th Global Edition

The Logic and Practice of Financial Management

Paperback || Arthur J. Keown, John D. Martin & J. William Petty || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.

The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...