Principles of Marketing / 8th Edition
Beschrijving
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
Specificaties
ISBN
9781292269566
Uitgever
Verschijningsvorm
Paperback
Auteur
Druk
8
Relevante opleidingen
International Business (English) (Eindhoven), International Business
Pagina's
720
Taal
English (US)
Verschijningsjaar
2019
Voorgeschreven bij o.a.
Fontys Hogescholen, Avans Hogeschool
NUR
Economie en bedrijf algemeen