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100 Things Every Designer Needs to Know About People
Paperback || Susan Weinschenk || Pearson
In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.
The Elements of User Experience
Paperback || Jessie James Garrett || Pearson
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.
Successful interaction design...
Modern Control Systems, Global Edition
Paperback || Richard C. Dorf e.a. || Pearson
For courses in Control Theory Developing Problem-Solving Skills Through Integrated Design and Analysis The purpose of Dorf's Modern Control Systems, Thirteenth Edition is to present the structure of feedback control theory and to provide a sequence of exciting discoveries. The book demonstrates various real-world, global engineering problems while touching on evolving design strategies like green technology. Some of the themes at-hand include climate change, clean water, sustainability, waste...
Business Partner B2 Coursebook Workbook and digital resources
Marjorie Rosenberg e.a. || Pearson
This Coursebook contains:
-Eight units with five lessons each
-Eight case study business workshop lessons relating to each of the eight units
-A review each unit revises key language and grammar Pronunciation practice for each unit
-Detailed grammar reference
-Video and audio scripts
-A glossary of key business vocabulary
-Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner
Exploring Strategy, Text and Cases / 12th edition
Paperback || Richard Whittington || Pearson
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and h...
Foundation Maths / 7th edition
Paperback || Anthony Croft & Robert Davison || Pearson
Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Math...
Marketing Research / 6th Edition : Applied Insight
Paperback || Dan Nunan e.a. || Pearson
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Fundamentals of Investing / 14th Global Edition
Paperback || Scott B. Smart & Chad J. Zutter || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.
The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
Paperback || Arthur J. Keown, John D. Martin & J. William Petty || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Principes van bedrijfseconomie / Druk 3
Paperback || Clarence van der Putte e.a. || Pearson
Principes van bedrijfseconomie behandelt bedrijfseconomie in de breedte én in de diepte. Niet alleen de oorsprong en de betekenis van bedrijfseconomie worden besproken, maar ook de financiële kant van de onderneming komt uitgebreid aan de orde met onderwerpen als management accounting, cost accounting en investeringsvraagstukken.
Aan de hand van actuele voorbeelden uit het MKB en het internationaal bedrijfsleven leren studenten wat bedrijfseconomie in de praktijk inhoudt. Deze benadering zor...