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Studieboeken (50)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Global Marketing / 10th edition
2019 || Paperback || Mark C. Green e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...
Consumer Behaviour : A European Perspective / 7th edition
A European Perspective
2021 || Paperback || Michael Solomon e.a. || Pearson
Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...
Introducing Human Resource Management / 8th edition
2019 || Paperback || Caroline Hook e.a. || Pearson
Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.
This 8th edition has b...
International Financial Reporting / 7th edition
2019 || Paperback || Alan Melville || Pearson
International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.
Principles of Economics / 13th Global Edition
2019 || Paperback || Karl Case e.a. || Pearson
For two-semester courses in the principles of economics. An introduction to the functioning of the economy and the power and breadth of economicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, 13th Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things th...
Operations Management: Sustainability and Supply Chain Management / 13th Global Edition
2019 || Paperback || Jay Heizer e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.
A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offeri...
Marketing / 3rd European edition
Real People, Real Decisions
2019 || Paperback || Michael Solomon e.a. || Pearson
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more infor...
International Business Global Edition
The New Realities
2019 || Paperback || S. Cavusgil e.a. || Pearson
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources.
The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping...
Campbell Essential Biology with Physiology / 6th Global Edition
2019 || Paperback || Eric Simon e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Develop and Practice Science Literacy Skills Teach students to view their world using scientific reasoning with Campbell Essential Biology with Physiology.
The authors' approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, an...
Human Physiology plus Mastering Anatomy / 8th Global edition
& Physiology with eText. An Integrated Approach
2019 || Paperback || D.E. Silverthorn || Pearson
For courses in Human Physiology. This package includes Pearson Mastering A&P. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide.
The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems. Updates, such as new Try It activities and detailed teaching sugges...