In top 3 PIM Marketing Literatuur Prijs!

Merken worden beter gewaardeerd als ze bijdragen aan de oplossing van maatschappelijke uitdagingen. Ze spelen hiermee in op de behoeftes van mensen om positieve, duurzame keuzes te maken. Door het merk, mensen én maatschappij met elkaar te verbinden bouw je sterkere merken voor een betere wereld. Zo creëer je maatschappelijke betekenis, dé essentiële bouwsteen voor een eigentijdse positionering.

'Sterke merken, betere wereld' laat zien hoe marketing ...

Binnen de ICT bestaat over het begrip architectuur veel spraakverwarring. Deze spraakverwarring komt voor een deel door de verschillen in betekenis die aan het begrip architectuur worden gegeven. Die betekenis kan variëren van de beschrijving van de technische opbouw en structuur van een softwareoplossing tot een samenhangende modellering van de informatievoorziening in een organisatie. Dit boek maakt het onderwerp architectuur toegankelijk voor beslissers en beleidsmakers op het gebied van ...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

Dit boek bevat de vragen die gemaakt kunnen worden met het theorieboek Procestechnologie deel 1 (9789086303281). Ook staan hier de antwoorden in uitgewerkt.

Hydraulics and Pneumatics: A Technician's and Engineer's Guide serves as a guide to the hydraulic and pneumatic systems operations. It features mathematical content that has been presented in a style understandable even to beginners and non-experts. It has nine chapters that cover both hydraulic and pneumatic machinery, their fundamental principles including safety standards and regulations.

The book also features abundant referencing, updated web links, and masterful tables for easier unders...

Seals and Sealing Handbook, Sixth Edition provides comprehensive coverage of sealing technology, bringing together information on all aspects of this area to enable you to make the right sealing choice. This includes detailed coverage on the seals applicable to static, rotary and reciprocating applications, the best materials to use in your sealing systems, and the legislature and regulations that may impact your sealing choices. Updated in line with current trends this updated reference prov...

Cambridge English for Nursing Pre-intermediate (CEF level A2) is designed to improve the communication skills and specialist English language knowledge of healthcare professionals, enabling them to work more confidently and effectively. With an emphasis on listening and speaking, the course covers the core areas of nursing with authentic tasks and activities based on everyday scenarios, making the course relevant and motivating. The Student's Book contains an Audio CD and the course is backed...

For courses in Organic Chemistry Engage students in complex problem solving with unparalleled pedagogy Wade & Simek's Organic Chemistry focuses students on the fundamental reasoning and principles of organic chemistry without compromising the conceptual underpinnings and clear explanations needed to prevent memorization. The authors' hallmark student-oriented approach to problem-solving directs students to the individual steps of each reaction, shows how the steps contribute to the overall re...

This new edition is revised throughout and includes new and expanded information on natural resource damage assessment, the latest emerging contaminants and issues, and adds new international coverage, including case studies and rules and regulations. The text details key environmental contaminants, explores their fates in the biosphere, and discusses bioaccumulation and the effects of contaminants at increasing levels of ecological organization. Vignettes written by experts illustrate key th...

Any research that uses new organic chemicals, or ones that are not commercially available, will at some time require the synthesis of such compounds. Therefore, organic synthesis is important in many areas of both applied and academic research, from chemistry to biology, biochemistry, and materials science. The third edition of a bestseller, Advanced Practical Organic Chemistry is a guide that explains the basic techniques of organic chemistry, presenting the necessary information for readers...