Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation.

With a clear focus on the importance and prevalence of new and digital technologies, this book presents students with a practical guide to understanding the process of qualitative research in the social sciences

This textbook helps nursing students understand why sociology is relevant and important to them, and how they can actually use it as nurses to understand real situations and improve care.

Provides the perfect reference point for graduate students, scholars, and researchers wishing to familiarise themselves with current research and debate in the academic literature on coaching.

Aimed directly at those who aspire to be university leaders in these turbulent times, and written as an academic counterpart to Machiavelli's The Prince, The Academic Caesar explores four themes that are central to the contemporary university: its Caesar-leaders, its economics, its disciplines, and whether academics have a future in the universities. Drawing on a wealth of experience writing about the social epistemology of higher education, Steve Fuller makes a witty, robust and provocative...

In the first textbook to cover ethnography specific to criminology, Treadwell guides readers through the ethnographic research process in full, starting with a background to criminological ethnography, through planning and doing an ethnographic project, and finally, the writing up and reporting stage.

Supports the growing demand for courses in leadership and ensures that such courses and instruction are developed with multiple considerations and best practices in mind.

This book shows how concept and mind maps can be used in quantitative, qualitative and mixed-methods research, using student-focused examples and classroom-based activities.