This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

This book covers all major learning theories and theorists in an accessible and engaging way. Using comprehensive explanations and photographs, this book will help students to build a foundational understanding that will support them through their degree.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.