Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

Delve into Political Theory: A Global and Comparative Introduction for a comprehensive exploration of political thought. This unique text broadens the scope of political theory, integrating diverse perspectives and methodologies to offer a truly global understanding.

A new research project guide for social science students used to hybrid teaching and research; it comes from two young, energetic methods experts who map the individual’s journey through a contained project.

This thought-provoking book looks at how AI technologies are changing organizations, society and the world of work, combining breadth, critical analysis and academic rigour.

The perfect guide for research methods. This textbook spans formulating a research question and conducting a literature review, generating/collecting data and analysing data, up to writing up and disseminating your findings. This text guides you through the research process from start to finish.

The National Curriculum Programmes of Study for ALL curriculum subjects for Key Stages 1,-3 and the complete Teachers' Standards in full.

Mixed Methods Research Outside the Box offers a fresh and unconventional perspective on mixed methods research. Author Joseph A. Maxwell empowers readers to creatively blend qualitative and quantitative approaches. Drawing from modern insights on causation and philosophy of science, this book promotes innovation in mixed methods.

An Introduction to Intercultural Communication prepares students to successfully navigate our increasingly interconnected global community by introducing essential communication skills and concepts. In the latest Eleventh Edition, best-selling author Fred E. Jandt offers unique insights into intercultural communication, at home and abroad, through a focus on history, culture, and popular media.