This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Rural Geographies provides a critical, contemporary and accessible introduction to understanding rural change by using geographical ideas to explain and analyse current issues affecting the countryside.

A leading M.I.T. social scientist and consultant examines five professions - engineering, architecture, management, psychotherapy, and town planning - to show how professionals really go about solving problems. The best professionals, Donald Schön maintains, know more than they can put into words. To meet the challenges of their work, they rely less on formulas learned in graduate school than on the kind of improvisation learned in practice. This unarticulated, largely unexamined process ...

Romanticism was a revolutionary intellectual and artistic movement which generated some of the most popular and influential texts in British and American literary history. This clear and engaging guide introduces the history, major writers and critical issues of this crucial era.

People and Spaces explores our relationship with our environments, unveiling the unique ways that built environments and human behavior interact in today’s rapidly evolving world and climate.

The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.

Over the last two centuries, Europe has developed various forms of political representation from which democratic parliamentary systems gradually emerged. This book unravels the conditions, scale and impact under which political participation of common burghers and peasants emerged.

This second edition has been thoroughly revised and expanded. A superb, concise starting point for anyone seeking a concise and accessible introduction to this rich and fascinating subject.

Assessing and Treating Suicidal Thinking and Behaviors in Children and Adolescents is a guide to working with children and young people who present with either obvious or hidden suicidal thoughts, preoccupations, or plans.

This book addresses the challenge of focusing on, holding on to and acting on what we notice ‘in the middle of it all’. Maintaining a simultaneous focus on task and process – what we do and what we notice – is what I define as ‘double awareness’.