Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

Introduction to Cyber Politics and Policy is a comprehensive introductory textbook for cyber politics and security courses that bridges the gaps between the intricacies of technology and the theories of political science.

Cognitive Psychology is a thorough, clear introduction to the study of cognition, providing insight into the many psychological and physiological aspects of human behaviour. Fully updated with the latest research in this fascinating field, the text guides students through all the major sub-disciplines and key concepts to help them develop a comprehensive understanding of the complex relationships between mind, brain and behaviour. Through the authors' international approach and emphasis on re...

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Personality makes us who we are and influences every aspect of our lives - from how we interact with

others, to how we respond in stressful situations. Personality Psychology uses a unique organizational

framework to explore the six key domains of knowledge about personality - Dispositional, Biological,

Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientific

basis of current understanding, highlighting contemporary res...

This is the second revised edition of A Student’s Companion to Old Irish Grammar, which originally appeared in 2013. This book, written in an intentionally informal style, aims to make Old Irish grammar more accessible to students of all backgrounds. It can serve as a stand-alone introduction or can be used in conjunction with other grammatical works, in hopes of elucidating some of the tricky concepts that makes Old Irish such a fascinating and rewarding subject for study.

The graphic novel that inspired the hit Warner Bros. motion picture and DVD from the Wachowski Bros., the directors of THE MATRIX films and SPEED RACER. In the near future, England has become a corrupt, totalitarian state, opposed only by V, the mystery man wearing a white porcelain mask who intends to free the masses through absurd acts of terrorism.

After going through the highs and lows of different personality types (Red, Blue, Green and Yellow) in his international bestseller Surrounded by Idiots, Swedish behavioural expert Thomas Erikson will now show you how your weaknesses and personality traits can be exploited by other people and how you can stop them in their tracks.

The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming.

In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases accordin...

Master HTML and CSS to create modern, stylish, and responsive websites with the help of real-world examples and hands-on activitiesKey FeaturesLearn HTML and CSS to produce highly functional and appealing websitesOvercome common challenges in web design and developmentEnsure that your websites are accessible and engaging on all devicesBook DescriptionWith knowledge of CSS and HTML, you can build visually appealing, interactive websites without relying on website-building tools that come with ...