This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, s...

A practical guide to adopting an accurate risk analysis methodology

The Failure of Risk Management provides effective solutionstosignificantfaults in current risk analysis methods. Conventional approaches to managing risk lack accurate quantitative analysis methods, yielding strategies that can actually make things worse. Many widely used methods have no systems to measure performance, resulting in inaccurate selection and ineffective application of risk management strategies. These fundament...

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

This book is an accessible introduction to linguistics specifically tailored for teachers of second language/bilingual education. It guides teachers stepwise through the components of language, focusing on the areas of linguistics that are most pertinent for teaching. Throughout the book there are opportunities to analyze linguistic data and discuss language-related issues in various educational and social contexts.

Readers will be able to identify patterns in actual language use to inform th...

Like children themselves, development is dynamic. In the chronologically organized Child and Adolescent Development: Lives in Context, award-winning author Tara L. Kuther frames development research in real-life contexts, including gender, race and ethnicity, socioeconomic status, and more. Kuther presents highly relatable examples, vivid cross-cultural stories, and Lives in Context video case studies of real individuals, consistently prompting students to reflect on chapter content with What...

This book prepares today's readers to successfully navigate our increasingly global community, introducing communication skills and concepts that will enable readers to interact successfully with different cultures and ethnic groups. Jandt offers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media.

Modern Principles means modern content and modern delivery.

Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we ma...