- Geeft een actueel en helder overzicht van de verschillende stromingen binnen het vakgebied van branding;

- biedt met een canvas praktisch houvast voor het analyseren en activeren van merken;

- is goed gestructureerd en kan met diverse lees- en studeerroutes op meerdere manieren worden gebruikt.

BRANDING geeft een actueel en volledig overzicht van het vakgebied. Vanuit een brede invalshoek geeft dit boek houvast op het gebied van merkmanagement; ‘The Game of the Name’. Onder meer door de...

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

Innovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as gues...

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more.

"This book has had an enormous impact on the evolution of blockchain in the world."

-Satya Nadella, CEO, Microsoft Corporation

In this revelatory book, Don and Alex Tapscott bring us a...

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits youll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr.

Foggs new and extremely practical method picks up where Atomic Habits left off.

There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and comp...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...