Branding NL. State of the art-visies van Nederlandse professionals

Een sterk merk, merk je! Waar merkmanagement, of branding, ooit een puur tactische reclame-, communicatie- en designactiviteit was, heeft het vakgebied zich inmiddels ontwikkeld tot een strategische marketing- en ondernemingsactiviteit. En waar branding ooit de name of the game was, is het nu de game of the name: het totale proces waarmee een onderneming in de naam van haar merk(en) structureel toekomstaandeel tracht te creëre...

An Introduction to Syntactic Analysis and Theory offers beginning students a comprehensive overview of and introduction to our current understanding of the rules and principles that govern the syntax of natural languages. Includes numerous pedagogical features such as 'practice' boxes and sidebars, designed to facilitate understanding of both the 'hows' and the 'whys' of sentence structure. Guides readers through syntactic and morphological structures in a progressive manner. Takes the myster...

Hoe komt betekenis tot stand? Hoe past taal op de werkelijkheid? In Taal en betekenis leidt Martin Stokhof de lezer langs de voornaamste kwesties in de taalfilosofie. Dit nieuwe deel in de serie Boom Basisboeken is een volledig geactualiseerde versie van het eerder bij Boom onder dezelfde titel verschenen, succesvolle studieboek. Bij uitstek geschikt voor studenten wijsbegeerte, taalwetenschap, kunstmatige intelligentie en psychologie.Martin Stokhof is hoogleraar taalfilosofie aan de Universi...

Looking at the intersection of religion and popular culture through a theoretical lens, this new text offers an insightful treatment of this topical area of study. Each chapter outlines different theories and explores how key ideologies inform and interact with aspects of popular culture, including television, film, music, and the Internet.

This handbook provides a critical state-of-the-art overview of work in linguistic typology. It examines the directions and challenges of current research and shows how these reflect and inform work on the development of linguistic theory. It describes what typologists have revealed about language in general and discovered (and continue to discover) about the richly various ways in which meaning and expression are achieved in the world's languages.

Typological research extends across all branc...

There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those in destinations suffering human rights abuses. This book introduces students to the important ...

Under neoliberalism the cult of individualism reigns supreme, forced upon us through culture, media and politics, it fatally limits our capacity to escape the current crisis of democratic politics. In Common Ground, Jeremy Gilbert asks us to reimagine the philosophical relationship between individuality, collectivity, affect and agency, proposing a radically non-individualist mode of imagining social life. The book considers how opponents of neoliberal hegemony, and of the individualist tradi...

Anatomy and Physiology of Domestic Animals, Second Edition offers a detailed introduction to the foundations of anatomy and physiology in a wide range of domestic species. Well illustrated throughout, the book provides in-depth information on the guiding principles of this key area of study for animal science students, fostering a thorough understanding of the complex make-up of domestic animals. This Second Edition includes access to supplementary material online, including images and tables...

The second edition of A History of Sub-Saharan Africa continues to provide an accessible introduction to the continent's history for students and general readers. The authors employ a thematic approach to their subject, focusing on how the environment has shaped the societies and cultures of the African peoples. The text demonstrates how the geography, climate and geology of Africa influenced the rise of states and empires, the emergence of the trans-Atlantic slave trade, the European conques...

For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.

The new edition also features an unrivaled suite of media and on-line...