This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

Rather than focus solely on theological concerns, this well-rounded introduction takes an expansive view of Islamic ideology, culture, and tradition, sourcing a range of historical, sociological, and literary perspectives. Neither overly critical nor apologetic, this book reflects the rich diversity of Muslim identities across the centuries and counters the unflattering, superficial portrayals of Islam that are shaping public discourse today. Aaron W.

Hughes uniquely traces the development of...

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand h...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

In religious studies, theory and method research has long been embroiled in a polarized debate over scientific versus theological perspectives. Ronald L. Grimes shows that this debate has stagnated, due in part to a manner of theorizing too far removed from the study of actual religious practices.

A worthwhile theory, according to Grimes, must be practice-oriented, and practices are most effectively studied by field research methods. The Craft of Ritual Studies melds together a systematic the...

Updated for C11 Write powerful C programs...without becoming a technical expert! This book is the fastest way to get comfortable with C, one incredibly clear and easy step at a time. You'll learn all the basics: how to organize programs, store and display data, work with variables, operators, I/O, pointers, arrays, functions, and much more. C programming has neverbeen this simple! Who knew how simple C programming could be? This is today's best beginner's guide to writing C programs-and to le...

C’est l’histoire d’une rupture amoureuse, une nuit, à Tokyo. C’est la nuit où nous avons fait l’amour ensemble pour la dernière fois. Mais combien de fois avons-nous fait l’amour ensemble pour la dernière fois ? Je ne sais pas, souvent.

Faire l’amour est le premier volet de l’ensemble romanesque « Marie Madeleine Marguerite de Montalte », qui retrace quatre saisons de la vie de Marie, créatrice de haute couture et compagne du narrateur : Faire l’amour, hiver (2002) ; ...

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face.

Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effec...