This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.

Persian literature is the jewel in the crown of Persian culture. It has profoundly influenced the literatures of Ottoman Turkey, Muslim India and Turkic Central Asia and been a source of inspiration for Goethe, Emerson, Matthew Arnold and Jorge Luis Borges among others. Yet Persian literature has never received the attention it truly deserves."A History of Persian Literature" answers this need and offers a new, comprehensive and detailed history of its subject.

This 18-volume, authoritative s...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. This book covers smart grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the smart grid can support the integration of renewable e...

The New State of the Art in Information Security: Now Covers Cloud Computing, the Internet of Things, and Cyberwarfare Students and IT and security professionals have long relied on Security in Computing as the definitive guide to computer security attacks and countermeasures. Now, the authors have thoroughly updated this classic to reflect today's newest technologies, attacks, standards, and trends. Security in Computing, Fifth Edition, offers complete, timely coverage of all aspects of comp...

"One of the most significant books in my life." -Obie Fernandez, Author, The Rails Way "Twenty years ago, the first edition of The Pragmatic Programmer completely changed the trajectory of my career. This new edition could do the same for yours." -Mike Cohn, Author of Succeeding with Agile , Agile Estimating and Planning , and User Stories Applied ". .

. filled with practical advice, both technical and professional, that will serve you and your projects well for years to come." -Andrea Goulet...

"This edition contains Larman's usual accurate and thoughtful writing. It is a very good book made even better."-Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects"Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design.

Craig Larman has both."-John Vlissides, author, Design Patterns and Pattern Hatching"People often ask me which is the best book to introduce them to the world of OO design. Ever since I came ac...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Traditionally, networking has had little or no basis in analysis or architectural development, with designers relying on technologies they are most familiar with or being influenced by vendors or consultants. However, the landscape of networking has changed so that network services have now become one of the most important factors to the success of many third generation networks. It has become an important feature of the designer's job to define the problems that exist in his network, choose ...