Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the design...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Kassin/Fein/Markus' SOCIAL PSYCHOLOGY, 11th Edition, brings chapter concepts to life through a unique emphasis on current events in sports, music, entertainment, technology, social media, business, world politics and more. Combining scholarship with real-world illustrations, it helps you understand the field of social psychology through engaging connections to everyday life. Integrating both classic and emerging research, the text delivers comprehensive coverage of social cognition and applic...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...

This practice-oriented handbook presents practitioners and students with a comprehensive overview of the current best practice in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work.

This new edition of a bestselling evangelical survey of the Old Testament has been updated throughout. It is lavishly illustrated with four-color images, maps, and charts and retains the pedagogical features that have made the book so popular:· chapter outlines, objectives, and summaries· study questions· sidebars featuring primary source material and ethical and theological issues· lists of key terms, people, and places· further reading recommendationsAdditional resources for students a...

The Secret Is in the Numbers

There’s a common belief in the hospitality industry that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. This idea is just a myth—one you can bust wide open with this book. Having confidence and knowledge around the financials is the key to a successful hotel career and—to a very large extent—your own personal prosperity.

This book is about the business of hotels. It's writt...

The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.

Extensively illustrated with both historical and contemporary examples, each topic is divided into conc...

Shooting Incident Reconstruction, Third Edition, offers a thorough explanation of matters from simple to complex to help the reader understand the factors surrounding ballistics, trajectory, and shooting scenes.

Forensic scientists, law enforcement, and crime scene investigators are often tasked with reconstruction of events based on crime scene evidence, along with the subsequent analysis of that evidence. The use and misuse of firearms to perpetrate crimes from theft to murder necessitates ...

Now in a fully up-to-date 6th Edition, Pickwell's Binocular Vision Anomalies provides a practical introduction to binocular vision, offering comprehensive theory, how-to clinical guidance, and a summary of current research in a single, consolidated volume. Ideally suited for both students and clinicians, this bestselling text serves as an accessible, evidence-based reference when faced with binocular vision or pediatric challenges. Covers routine examinations and testing protocols, including ...