Designing for Growth

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26,95
Levertijd: 6 dagen
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Bestel
ISBN: 9780231158381
Uitgever: Columbia University Press
Verschijningsvorm: Hardcover
Auteur: Jeanne Liedtka e.a.
Druk: 1
Pagina's: 248
Taal: Engels
Verschijningsjaar: 2011
Categorie: Businessmodel
NUR: Kunst algemeen

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.

This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.