This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

For the busy mom-on-the-go, this memory keeper offers a quick and easy way to capture the everyday moments of motherhood. With enough space to record a single thought, a family quote, or a special event each day for five years, this beautiful keepsake makes sure those precious memories will last a lifetime.

An insight into the food philosophy and creativity of Noma restaurant.

The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).

Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...

Deze Engelstalige monografie over het werk van beeldend kunstenaar Frank Halmans (Heerlen, 1963), met tekstbijdragen van Robbert Roos, Nils van Beek, Philip Peters en Tom van den Berge geeft een overzicht van de kunstwerken – opdrachtenwerk, autonoom werk en tekeningen – die hij de afgelopen vijftien jaar heeft bedacht en gerealiseerd.Frank Halmans richt zich op het schemergebied tussen herinnering en feitelijke waarneming en op de fysieke overgangen van binnen en buiten. Thema's als het ge...

The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...

Anders dan kunstenaars opereren architecten per definitie vanuit het centrum van de samenleving. Als een van de weinige architecten toont Rem Koolhaas aan dat je vanuit dat midden toch een kritische distantie in acht kunt nemen. Is in zijn strategieën een hint gelegen voor kunstenaars om betekenisvolle kunst te scheppen in een wereld waarin betekenis geen enkele kans meer lijkt te hebben?

Schrijver Edzard Mik bezocht het door het OMA ontworpen CCTV hoofdkantoor in Beijing en schreef een lyri...

The Second Edition also benefits from new artwork that clearly illustrates complex concepts. New to the Second Edition: New Chapter: 15, "Geophysical Imaging," by Frederick Cook Within Chapters 21 and 22, four new essays on "Regional Perspectives" discuss the European Alps, the Altaids, the Appalachians, and the Cascadia Wedge. New and updated art for more informative illustration of concepts.

The Second Edition now has 570 black & white figures

Presenting the developments in QRM since the publication of Rajan Suri's landmark text, Quick Response Manufacturing, this book illustrates how QRM can not only reduce lead times but also improve quality, reduce operating costs, and enable companies to gain a substantial market share. It explains how factories in advanced nations can us

This publication provides an overview of TU Delft’s most significant research achievements in the field of architecture and the built environment during the years 2010–2012. It is the first presentation of the joint research portfolio of the Faculty of Architecture and OTB Research Institute since their integration into the Faculty of Architecture and the Built Environment. As such the portfolio holds a strong promise for the future. In a time when the economy seems to be finally picking ...