Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, access...

The Historian’s Toolbox introduces students to the theory, craft, and methods of history and equips them with a series of tools to research and understand the past. This best-selling "how to" book opens up an exciting world behind historical research and writing.

We are frequently confronted with arguments. Arguments are attempts to persuade us - to influence our beliefs and actions - by giving us reasons to believe this or that. Critical Thinking: A Concise Guide will equip students with the concepts and techniques used in the identification, analysis and assessment of arguments whatever the subject matter or context.

Through precise and accessible discussion, this book provides the tools to become a successful critical thinker, one who can act and b...

The popular RCMII methodology has been around since the late '90s, but it was what professionals call a consequence-based approach. This work represents a revision to that bestselling work, by John Moubray, with more modern thinking, an emphasis on a risk-based methodology, and alignment with International ISO standards (55000 and 31000). The result is a more holistic, integrated, and rigorous way for developing asset care and risk-mitigating strategies for physical assets. Since the release ...

Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.

This highly-praised and authoritative account surveys the history of the Ottoman Empire from its obscure origins in the 14th century, through its rise to world-power status in the 16th century, to the troubled times of the 17th century. Going beyond a simple narrative of Ottoman achievements and key events, Colin Imber uses original sources and research, as well as the rapidly growing body of modern scholarship on the subject, to show how the Sultans governed their realms and the limits on th...

Long established as the leading textbook on migration and used by students and scholars alike all over the world, this fully revised and updated sixth edition continues to offer an authoritative and cutting-edge account of migration flows, why they occur, and their consequences for both origin and destination societies. International migration is one of the most emotive issues of our times, reforging societies around the world and shaping debates on security, national identity and sovereignty...

This book is an engaging account of US history from the first European contact with the 'New World' to the election of Donald Trump in 2016. Bruce Kuklick's straightforward yet authoritative narrative takes students through the complexities of US history without oversimplifying of requiring prior knowledge. Placing politics in the context of religious culture and exploring America's assertive expansion throughout history, A Political History of the USA is supported by wide-ranging examples, v...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...