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Resultaten (1581)
vandaag verzonden
Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
Designing for Growth
A Design Thinking Tool Kit for Managers
2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...
morgen verzonden
The Consolations of Philosophy
2024 || Paperback || Alain de Botton || Van Ditmar Boeken B.V.
Sets six of the finest minds in the history of philosophy to work on the problems of everyday life. Here then are Socrates, Epicurus, Seneca, Montaigne, Schopenhauer and Nietzsche on some of the things that bother us all: lack of money, the pain of love, inadequacy, anxiety; the fear of failure and the pressure to conform.
vandaag verzonden
Influence:
The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || Robert B Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
morgen verzonden
When the Heavens Went on Sale Intl
The Misfits and Geniuses Racing to Put Space Within Reach
2024 || Paperback || Ashlee Vance || Van Ditmar Boeken B.V.
A momentous look at the private companies driving a revolutionary new economy in space, from the New York Times bestselling author of Elon MuskWith the launch of the Falcon 1 rocket in 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. And that milestone carried major implications: Silicon Valley, not NASA or nation states, was suddenly cemented as the epicenter of the new Space Age. Start-ups and the wealthy investors behind them bega...
Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
2001 || Paperback || Al Ries e.a. || McGraw-Hill
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Airport Operations / 3rd edition
2012 || Hardcover || Norman Ashford e.a. || McGraw-Hill
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE MOST COMPLETE, UP-TO-DATE GUIDE TO THE MANAGEMENT AND OPERATION OF AIRPORTSFully revised for the latest FAA, ICAO, and IATA standards and regulations, Airport Operations, Third Edition, provides proven strategies and best practices for efficiently managing airport functions. This in-depth resource offer...
How to Win Friends and Influence People
2024 || Paperback || Dale Carnegie || Van Ditmar Boeken B.V.
Offering practical advice and techniques, this book helps you to learn how to get out of a mental rut and make life more rewarding. It supports you to turn your relationships around and improve your interactions with everyone in your life.
vandaag verzonden
Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
2024 || Paperback || Lee Cockerell || Ebury Publishing
Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.
morgen verzonden
Knocking On Heaven's Door
How Physics and Scientific Thinking Illuminate our Universe
2024 || Paperback || Lisa Randall || Van Ditmar Boeken B.V.
Guides you through the ideas, and charts the progress we have made in understanding the universe - from Galileo and Newton to Einstein and the Large Hadron Collider and the search for the Higgs boson. This title explains how we decide what questions to ask; and how risk, beauty, creativity and truth play a role in scientific thinking.
