Zoekfilters
Marketing (77)
maandag verzonden
Principles and Practice of Marketing / Druk 3
2023 || Paperback || Blythe || SAGE
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
maandag verzonden
Pricing Strategies
Harvesting Product Value
2023 || Paperback || Robert M. Schindler || SAGE
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
Sales management - English edition (e-book)
2014 || E-book via Bookshelf || Gerbrand Rustenburg e.a. || Noordhoff || met inkijkexemplaar
The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.
maandag verzonden
Digital marketing fundamentals / Druk 2
From strategy to ROI
2021 || Paperback || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from more than 20 online marketing specialists;
- English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...
maandag verzonden
Contrarian Branding
Stand out by camouflaging the competition
Paperback || Roland van der Vorst || BIS Publishers || met inkijkexemplaar
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience?
In the ocean of competing supply, it's easier to drown than to float to the surface. While warehouses and supermarke...
Marketing 4.0
Moving from Traditional to Digital
2020 || Hardcover || Philip Kotler e.a. || Wiley
Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.
You need ...
maandag verzonden
Digital Luxury
2023 || Hardcover || Batat || SAGE
The Digital Marketing Handbook
create a simple strategy and grow your business online
2024 || Paperback || Alice Benham || Laurence King Publishing
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders
vandaag verzonden
Brand Management
Co-creating Meaningful Brands
2024 || Paperback || Michael Beverland e.a. || SAGE
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Marketing Communications / 4th edition
2022 || Paperback || John Egan || SAGE
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...