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Marketing (29)
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The SAGE Handbook of Service-Dominant Logic
2023 || Hardcover || Vargo || SAGE
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
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Marketing: The fundamentals
2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.
The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...
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Consumer Behaviour
2023 || Paperback || Zubin Sethna || SAGE
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
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Social Marketing
Behavior Change for Good
2023 || Paperback || Nancy R. Lee e.a. || SAGE
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Influencers and Creators
Business, Culture and Practice
2023 || Paperback || Robert Kozinets e.a. || SAGE
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
2023 || Hardcover || Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
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Principles and Practice of Marketing / Druk 3
2023 || Paperback || Blythe || SAGE
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
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Pricing Strategies
Harvesting Product Value
2023 || Paperback || Robert M. Schindler || SAGE
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
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Digital Luxury
2023 || Hardcover || Batat || SAGE
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Why Your Customer Experience Program Will Fail
... and 7 proven ways to avoid it
2023 || Paperback || Friederike Niehoff e.a. || Warden Press
Wist jij dat 93% van alle customer experience programma's mislukken? Lees dit boek om ervoor te zorgen dat jouw programma tot de 7% behoort die wél slaagt.
Of je nu net pas begint met CX of al een strategie hebt geïmplementeerd maar worstelt om meetbare resultaten te boeken, dit boek geeft je een bewezen recept om de grootste fouten te vermijden. De auteurs hebben die namelijk al voor je gemaakt.
Ze beschrijven 7 bewezen manieren om ervoor te zorgen dat jouw CX-programma een meetbare impact...