Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project.

Finding your bearings as a manager can feel overwhelming-but you don't have to fake it to make it, and you don't have to go it alone. Lara Hogan shares her recipe for supporting and leading a tech team-from developing your mentoring and coaching skills, to getting comfortable with having difficult conversations, to boosting trust among teammates-while staying grounded along the way.

- International Business can be widely used as a general introduction to international entrepreneurship;

- appealing examples from everyday practice and facts & figures make international business come to life;

- places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...

Kim Spinder is an innovator and 'pirate'. She won The Harvard M-Prize for Management Innovation, founded Deelstoel.nl, and the Open Innovation Festival. She is a very popular speaker. She herself stopped using email on January 1, 2011. Since then her life has changed dramatically and this book may changeyours forever too. Let's break the endless cycle of email. After all, it was not invented as a tool of mass communication. It is best used for sending documents and one-on-one communication. B...

With the Lean Progress Model, author David Griesbach developed a tool that quickly and purposefully guides you through the Lean Innovation process. You will know at all times where your project stands, which questions are still open-ended and what needs to be done next. In addition, the illustrations throughout the book support the text and turn this book into a practical guide that takes you through the startup and innovation process.

In this book, you will find a proven approach to guide yo...

A little book about the big and overwhelming issues humanity is dealing with. Taking economics as a surprising stepping stone, it connects the dots between essential developments in science, history, sociology, technology, design and culture. It is not a book about terrifying numbers, but about key stories from our past and present and how they affect our future. How do we as creatives help create the world we want?

The ToDontList-Method, which featured in this book’s two predecessors, unve...

Fast growth costs a lot of money. That is why many startups seek financial investment sooner or later. But where to start? In this book, Sjoerd Mol and Thomas Mensink cover the whole process end-toend, from getting investor-ready to fundraising, negotiating with investors, and finally: the exit.

They explain the business model of venture capital investors, how they assess startups, the best approach to fundraising, and how to arrive at an optimal term sheet. In short: everything you need to kn...

Het boek met de titel 'Exin cloud computing foundation', deeltitel 'Workbook' is geschreven door Bent Van den Johannes W., geschreven door Steeg Van der Martine en gerediceerd door Kunas Michael. Exin cloud computing foundation is in 20150907 uitgegeven door EXIN Holding B.V. als Diversen. Deze uitgave is druk 2 en onderdeel van reeks 'Workbook'.

De nummers behorend bij dit boek zijn 9789082038880 (ISBN13) en 9082038889 (ISBN-10).

Summary This book is about achieving behavioral change in organizations. It provides a specific, practically applicable answer to the ‘how’ question of behavioral change, based on scientifically validated principles. This distinguishes this book from many other management books.

Organizational Behavior Management, or OBM for short, is the field that deals with behavioral change in organizations. Some prefer to speak of ‘targeted behavioral influence’.

OBM is not about changing people...