In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.

The Art Book takes readers on a tour of the world's greatest artistic movements and works - from prehistoric cave painting to postmodern art - and the key ideas behind them. The second book in a new strand of DK's bestselling "Big Ideas" series that focuses on the visual and performing arts, The Art Book brings an innovative approach to the subject, with a strong graphic style and clear, readable text that helps to locate each artist within a broader cultural context.

One of the most important collections of medieval ivory carvings and small sculpture, available to the public for the first time.

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

An introduction to the impressionist movement, highlighting the great artists, their masterpieces, and impressionism's enduring influence.

An updated edition of this hugely successful book, the most accessible history of world art ever assembled.