Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.

'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.

With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.

This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.