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Economie en bedrijf algemeen (1587)
ISE Strategic Management of Technological Innovation
2022 || Paperback || Melissa Schilling || McGraw-Hill
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...
Marketing / 3rd European edition
Real People, Real Decisions
2019 || Paperback || Michael Solomon e.a. || Pearson
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more infor...
Econometric Analysis, Global Edition
2020 || Paperback || William Greene || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For first-year graduate courses in Econometrics for Social Scientists. Bridging the gap between social science studies and econometric analysisDesigned to bridge the gap between social science studies and field-econometrics, Econometric Analysis, 8th Edition, Global Edition, presents thi...
Human Resource Management / 11th edition
2021 || Paperback || Derek Torrington e.a. || Pearson || ook als eBook
Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.
The eleventh edition has been thoroughly updated with the economic...
International Business / 9th edition
A Managerial Perspective, Global Edition
2023 || Paperback || Ricky Griffin e.a. || Pearson
For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.
It also greatly emphasises cultural literacy and gives stu...
Cost Accounting: A Managerial Emphasis / 17th Global Edition
2020 || Paperback || Srikant Datar e.a. || Pearson || ook als eBook
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
The 17th Edition incorporates the latest research and most ...
vandaag verzonden
The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
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The Art and Science of Digital Marketing and Advertising
2025 || Paperback || Alex Schultz || Headline Publishing Group
Management Fundamentals - International Student Edition
Concepts, Applications, and Skill Development
2021 || Paperback || Robert N. Lussier || SAGE
Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.
morgen verzonden
Public Relations Writing
Essential Tools for Effective Storytelling
2024 || Paperback || Valerie Fields || SAGE
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
