Economie en bedrijf algemeen - Studie Bijdehand

51,45

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The Strategy and Tactics of Pricing / 7th edition

A Guide to Growing More Profitably

2023 || Paperback || Thomas T. (Deloitte Consulting Nagle e.a. || Taylor & Francis

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

42,89

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met 5% korting 40,75

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Unleashing the Power of European Innovation

How Government, Industry and Science Share Knowledge to Overcome Global Challenges

2024 || Paperback || Fred Bakker || Taylor & Francis Ltd

The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taking place in Europe.

15,99

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met 5% korting 15,19

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The Bezos Blueprint

Communication Secrets that Power Amazon's Success

2023 || Paperback || Carmine Gallo || Veltman Distributie Import Books

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.

161,00

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met 5% korting 152,95

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Organizational Communication

A Critical Introduction

2025 || Paperback || Dennis K. Mumby e.a. || SAGE

55,75

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Understanding Organizational Culture

2012 || Paperback || Mats Alvesson || SAGE

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

84,00

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met 5% korting 79,80

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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

64,85

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Business Research Projects

A solution-oriented approach

2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

34,95

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Making Sense of the Organization

2000 || Paperback || K Weick || Wiley

This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.

15,95

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The Challenger Sale

How To Take Control of the Customer Conversation

2020 || Paperback || Matthew Dixon e.a. || Penguin

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

67,00

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met 5% korting 63,65

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Understanding Management Research

An Introduction to Epistemology

2021 || Paperback || Phil Johnson e.a. || SAGE

An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.

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Economie en bedrijf algemeen (1489)

The Strategy and Tactics of Pricing / 7th edition

Unleashing the Power of European Innovation

The Bezos Blueprint

Organizational Communication

Understanding Organizational Culture

Marketing Communications Management

Business Research Projects

Making Sense of the Organization

The Challenger Sale

Understanding Management Research

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