In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you thro...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Sobotta - More than just an Atlas: Learn, Understand and Test your Knowledge

Sobotta Atlas 'Volume 3 focuses on the Head, Neck and Neuroanatomy providing in-depth insights into the human head, it's structures, organs and circulatory, as well as, nervous systems to students and professionals alike.

The 16th edition introduces the brand new Sobotta Study Loop. A deeper focus on clinical relevance and actively supporting students prepare for medical exams makes the Sobotta - Atlas of Anatomy mor...

For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.

Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teachi...

- Practical approach, based on extensive research;

- teaches (future) managers to be 'reflective practitioners';

- combines key themes of hospitality management.

The Pocket Guide for Hospitality Managers (Conrad Lashley and Michael N. Chibili) is a practical guide that provides the skills and knowledge for current and future managers of the various types of units found within the hospitality industry. This guide is based on academic research and poses that managers need to be 'reflective prac...

-Inspiring introduction to organisational psychology;

-covers all new developments in digitization;

-contains a lot of instructional exercises.

Organisational behaviour is an inspiring introduction to organisational psychology. Renowned authors Gert Alblas and Ella Wijsman describe the behaviour of people in organisations and provide possible explanations. Students learn how to skilfully apply this knowledge in many different situations. Organisational behaviour is the English edition of Ged...

All You Need in Maths! covers the basic mathematics you need to successfully embark on a university or college career in technology, natural sciences, computer and information science, economics, business and management studies, and related disciplines. By basic mathematics we mean elementary algebra, numerical sequences, equations, geometry, functions and differential and integral calculus.

Practicing is essential. All You Need in Maths! is an exercise book, with more than half of e...

This book is for aspiring entrepreneurs who are at the brink of launching a business around an innovative idea and are about to sink their life savings, corporate careers and most importantly, their valuable time.

Thanks to the Lean Startup movement there are so many methods, canvases, books and other tools that you’ll need to develop a skill to filter and select them. These are tools to design your business model, work out your idea in more detail, look for strong signals and gather enough...

- International edition of the popular Dutch textbook for Financial Management;

- contains new sources of finance, such as business angel, crowdfunding and credit unions;

- comes with lots of rich online materials for both students and teachers.

This is the additional exercise book of Basics of Financial Management.

Financial Management is the international edition of Basisboek Bedrijfseconomie. A perfect introductory textbook for first year students. Part 1 introduces students to the main e...

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the sp...