Like no other text, this accessible textbook expertly introduces students to how we sense and perceive the world around us. Using clear and detailed explanations and highly effective illustrations the text illuminates the connections between mind, brain, and behaviour in the realm of sensation and perception. Seamlessly integrating classic findings with cutting edge research in psychology, physiology and neuroscience, the new edition explores the questions researchers are seeking to answer to...

For some of us, the apostle Paul is intimidating, like a distant and difficult uncle. Maybe not someone you'd like to hang out with at a coffee shop on a rainy day. He'd make a scene, evangelize the barista, and arouse looks across the room.

For a mid-morning latte, we'd prefer Jesus over Paul. But Paul is actually the guy who-from Ephesus to Athens-was the talk of the marketplace, the raconteur of the Parthenon. He knew everyone, founded emerging churches, loved the difficult people, and hel...

NSCA's Essentials of Personal Training, Third Edition With HKPropel Access, is the definitive resource for personal trainers, health and fitness instructors, and other fitness professionals. It is also the primary preparation source for those taking the NSCA-CPT exam.

Discover the Japanese secret to a long and happy life with the internationally bestselling guide to ikigai - 'a refreshingly simple recipe for happiness' (Stylist Magazine)The people of Japan believe that everyone has an ikigai - a reason to jump out of bed each morning. And according to the residents of the Japanese island of Okinawa - the world's longest-living people - finding it is the key to a longer and more fulfilled life.Inspiring and comforting, this book will give you the life-chang...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Since its founding in 1964, the United Republic of Tanzania has used music, dance, and other cultural productions as ways of imagining and legitimizing the new nation. Focusing on the politics surrounding Swahili musical performance, Kelly Askew demonstrates the crucial role of popular culture in Tanzania's colonial and postcolonial history. As Askew shows, the genres of ngoma (traditional dance), dansi (urban jazz), and taarab (sung Swahili poetry) have played prominent parts in official art...

The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Master the information you need to know for practice and prepare for certification or recertification with a succinct, comprehensive account of the entire spectrum of imaging modalities and their clinical applications. Throughout six outstanding editions, Grainger and Allison's Diagnostic Radiology has stood alone as the single comprehensive reference on general diagnostic radiology. Now in two succinct volumes, the 7th Edition of this landmark text continues to provide complete coverage of a...

No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want t...