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Studieboeken (105)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Williams Hematology / 10th edition
2021 || Paperback || Kenneth Kaushansky e.a. || McGraw-Hill
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The landmark text that has guided generations of hematologists and related practitioners updated with the latest research findings and improved format and presentationLong revered for its comprehensiveness and extraordinary depth of detail, Williams Hematology provides essential coverage of the origins, pat...
ISE Film Art: An Introduction
2022 || Paperback || David Bordwell e.a. || McGraw-Hill
Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell, Kristin Thompson and now, Co-Author, Jeff Smith's Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students...
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Fundamentals of Corporate Finance / 4th edition
2021 || Paperback || David Hillier || McGraw-Hill
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...
The Toyota Way / 2nd Edition
14 Management Principles from the World's Greatest Manufacturer
2020 || Hardcover || Jeffrey Liker || McGraw-Hill
The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business. One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing process...
Am I The Only Sane One Working Here?
101 Solutions for Surviving Office Insanity
2009 || Paperback || Albert Bernstein || McGraw-Hill
the most comprehensive guide I have ever read for solving any conceivable trying scenario!"--Julie Jansen, bestselling author of You Want Me to Work with Who? and I Don't Know What I Want, but I Know It's Not This You can't stop office madness, but you can stop the madness from getting to you.Gossipy coworkers, unmanageable managers, and cranky clients have got you pulling your hair out and gnawing your nails down to nubs. From teammates who drop the ball on deadlines to corporate bullies who...
ISE International Business: Competing in the Global Marketplace
2022 || Paperback || Charles Hill || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.
Essentials of Economics ISE / 5th edtion
2022 || Paperback || Stanley Brue e.a. || McGraw-Hill
Brue Essentials of Economics, 5th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell/Brue/Flynn Economics 22nd edition with unique content designed to help students understand and engage with the material in one semester. Brue helps students master the principles essential for understanding the economic problem, specific economic issues, and ...
Operations and Supply Chain Management ISE / 17th edtion
2023 || Paperback || F. Robert Jacobs e.a. || McGraw-Hill
Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It covers relevant, current OSCM issues with a focus on the global economy, analytic content that ties decisions to relevant data, and solutions to operations and supply chain-related problems. Hot topics in business today that relate to OSCM are ...