Paperback || V. Zeithaml e.a. || McGraw-Hill
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future.
Microelectronics Circuit Analysis and Design
Paperback || NEAMEN || McGraw-Hill
Microelectronics: Circuit Analysis and Design is intended as a core text in electronics for undergraduate electrical and computer engineering students. The fourth edition continues to provide a foundation for analyzing and designing both analog and digital electronic circuits. The goal has always been to make this book very readable and student friendly.
An accessible approach to learning through clear writing and practical pedagogy has become the hallmark of Microelectronics: Circuit Analysi...
Economics / 21th edition
Paperback || Mcconnell || McGraw-Hill
McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students alike. Known for versatility, comprehensiveness, and persistent innovation, it has remained one of the most trusted and reliable choices for principles of economics courses. The 21st edition continues to benefit from author Sean Flynn's influence with new discussions on strategic behavior, game theory, unconventional monetary policy and interest rate normalization.
A robust set of con...
Financial and Managerial Accounting / 18th edition
Paperback || Jan Williams || McGraw-Hill
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. Hallmarks of the text - including the solid Accounting Cycle Presentation, managerial decision making, relevant pedagogy, and high quality, end-of-chapter material-have been update...
Paperback || C. Hill e.a. || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business.
With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Int...
Paperback || Y.A. Cengel e.a. || McGraw-Hill
Thermodynamics, An Engineering Approach, covers the basic principles of thermodynamics while presenting a wealth of real-world engineering examples, so students get a feel for how thermodynamics is applied in engineering practice. This text helps students develop an intuitive understanding by emphasizing the physics and physical arguments. Cengel and Boles explore the various facets of thermodynamics through careful explanations of concepts and use of numerous practical examples and figures, ...
Strategic Management of Technological Innovation / 6th edition
Paperback || Melissa A. Schilling || McGraw-Hill
Melissa Schillings Strategic Management of Technological Innovation is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples it also provides systemic covera...