We are pleased to present this Global Edition, which has been developed specifically to be innovative while teaching students in a clear, unbiased way. It builds upon the tradition of leadership by sticking to three main goals:

Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and policy alternatives.

Help the student understand and apply the economic perspective and reason accurately and objectively about economic ...

Cengel and Cimbala's Fluid Mechanics: Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual appro...

Fundamentals of Thermal-Fluid Sciences, Sixth Edition, is an abbreviated version of standard thermodynamics, fluid mechanics, and heat transfer texts, covering topics that the majority of engineering students will need in their professional lives. The text is well-suited for curriculums that have a common introductory course or a two-course sequence on thermal-fluid sciences. The book addresses tomorrow's engineers in a simple, yet precise manner, and it leads students toward a clear understa...

Mader's Human Biology introduces the main themes of biology through the lens of the human body. Students improve their scientific literacy while establishing a foundation of knowledge in human biology and physiology. The text integrates tested, traditional content with a modern suite of digital tools.

Magill’s Motor Learning and Control: Concepts and Applications introduces the study of motor learning and control to students pursuing careers in exercise science, physical education, and other movement-oriented fields. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. Recent scholarship is interpreted and used to explore core concepts and basic theory.

Application Problems guide students to consider real-world applications of...

Moore and Parker’s Critical Thinking is not about critical thinking as much as it is a text in critical thinking. It provides guided practice through hundreds of exercises and examples, to help students apply content and think critically themselves. With an enjoyable, concise reading style and a visually clear layout, Critical Thinking trains students to improve information acquisition skills, recognize dubious claims, and hone critically important skills.

The authors’ expanded coverage o...

This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by combining the strength of today's two most important initiatives Lean Production and Six Sigma into one integrated program.

The first book to provide a step...

Create your own STM32 programs with ease!

Get up and running programming the STM32 line of microcontrollers from STMicroelectronics using the hands-on information contained in this easy-to-follow guide. Written by an experienced electronics hobbyist and author, Programming with STM32: Getting Started with the Nucleo Board and C/C++ features start-to-finish projects that clearly demonstrate each technique. Discover how to set up a stable development toolchain, write custom programs, download y...

Personality psychology is a field devoted to the study of all that it means to be human, and with Personality Psychology 8e, Larsen and Buss capture the excitement of the discipline. This text is unique in two significant ways. First, rather than arranging their text around the traditional grand theories of personality, Larsen and Buss instead used a framework of six domains of knowledge about personality functioning: the dispositional domain, the biological domain, the intrapsychic domain, t...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors want their students to grasp the big picture of the role financial accounting plays in business. Fundamentals of Financial Accounting Concepts takes a unique approach to building accounting skills, focusing students on the impact business transactions have on financial statements while maintaining a more traditional use of debits and credits. With this metho...