Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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This book combines relevant theoretical insights and concrete communication skills necessary for effective counselling and coaching. The authors first explore the helper’s basic attitude. Secondly, they discuss views from client-centred, cognitive behavioural and social learning theories that are important for good helping.

Bridging theory and practice they describe the helper in four roles: confidant, communicative detective, teacher, and coach. The helper uses these roles within a three s...

Lean organisations seem to work in a simple manner and operate with an innate calmness. They have removed much of the complexity that inhibits the performance of other companies, but achieving this level of simplicity is not easy. In The Simplicity of Lean, Philip Holt provides a comprehensive handbook of the Lean principles, presented in an accessible and easy to apply manner.

The Simplicity of Lean is a step-by-step guide to the Lean Thinking that makes your organisation more efficient and ...

Teaching can be done in many ways: in a group or individually, face-to face or online, synchronously or asynchronously. Each of these ways requires its own approach. When you know how to combine them in the right way, you enrich the student’s learning experience. That combination is called blended learning. Activating strategies and maximizing interaction with the help of technology are essential. But what is the best blend and how do you design it?

Blended learning design answers a number ...

People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands.

Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact...

Our world has changed a great deal since we first (or last) designed education. The current educational setting – a bunch of students in a classroom, at a set time and place, with one teacher sharing their knowledge as an omniscient authority – is still very much the same as it was a century ago.

In the Netherlands, the educational landscape provides, at least in theory, a great deal of freedom for schools to transform the contemporary learning environment as well as our vision of learnin...

How do you provide exceptional service to demanding customers?

They're standing at your check-in desk, calling you on the phone, chatting with you online. Maybe they're seated in business class on your flight. Or eating at one of the tables you're waiting on. As a service employee, you encounter dozens or even hundreds of customers a day. Some of them are easygoing. With them, you can't go wrong. But some are demanding. They set the bar high and let you know it.

How should you serve these cus...

The primary goal of Designing a Research Project is to assist graduate students, PhD candidates and research fellows to develop an effective research design. In addition this book offers supervisors and tutors an opportunity to tighten their grip on their counseling roles while enabling them to perfect their student’s progress and help them to achieve better research results. Both practice-oriented and theory-oriented research can benefit from applying the methodology used when designing a r...

Awarded a Golden medal from the Axiom Business Book Awards in the Business Theory category and shortlisted for Management Book of the Year

Organizations are currently in a new economy. They are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: Strategy = Execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than...