New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management. Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, ...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For MBA-level managerial accounting courses. An essential tool for understanding how to make effective economicdecisions. In todayGÇÖs troubled economy, itGÇÖs important to show students howmanagerial decisions can affect business costs. Introduction toManagement Accounting helps to en...

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...