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Studieboeken (22)

Een overzicht van studieboeken die relevant zijn binnen het hoger onderwijs.

43,95
Vandaag besteld,
morgen verzonden
+
Bestel

Sustainability Marketing / 2nd edition

A Global Perspective

2012 || Paperback || Frank Belz || Wiley

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

17,05
Vandaag besteld,
morgen verzonden
+
Bestel

Influence: The Psychology of Persuasion / New and Expanded UK

2021 || Paperback || PhD Robert B Cialdini || HarperCollins

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

29,35
Vandaag besteld,
morgen verzonden
met 5% korting 27,88
+
Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

24,99
Vandaag besteld,
morgen verzonden
met 5% korting 23,74
+
Bestel

Hidden Persuasion

33 psychological influence techniques in advertising

2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

77,50
Vandaag besteld,
morgen verzonden
met 5% korting 73,63
+
Bestel

Digital marketing fundamentals / Druk 2

From strategy to ROI

2021 || Paperback || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar || ook als eBook

- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

31,99
Vandaag besteld,
morgen verzonden
met 5% korting 30,39
+
Bestel

Brand the Change / Druk 1

The branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

2017 || Paperback || Anne Miltenburg || BIS Publishers || met inkijkexemplaar

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

19,99
Vandaag besteld,
morgen verzonden
met 5% korting 18,99
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Bestel

Don't Fck Up Your Baby

The Ultimate Guide to Raising Your Newborn Brand

2022 || Paperback || Coen Luijten e.a. || BIS Publishers || met inkijkexemplaar

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

49,95
Vandaag besteld,
morgen verzonden
met 5% korting 47,45
+
Bestel

Online Brand Identity

the ultimate guide to designing your (digital) branding strategy

Paperback || Joris Merks-Benjaminsen || Boom

Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

30,00
Vandaag besteld,
morgen verzonden
met 5% korting 28,50
+
Bestel

Trendsurfing (Engelse versie)

Innovating on Waves of Change

2023 || Paperback || Bert Van Thilborgh || Pelckmans || met inkijkexemplaar

In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.

Bert observes, quantifies, explains and i...

39,99
Vandaag besteld,
morgen verzonden
met 5% korting 37,99
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Bestel

WOW Worlds of Wonder

Experience Design for Curious People

2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...