› Marketing (2)
The Pyramid Principle: Logic in Writing and Thinking
Hardcover || Barbara Minto || Pearson
How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings.
However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valu...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
Paperback || Keller, Kevin Lane & Swaminathan, Vanitha || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
Marketing Communication Strategy
Hardcover || Ko J.M.G. Floor e.a. || Noordhoff
This textbook is designed primarily for students taking introductory courses in marketing and communications as part of their Bachelor or Master degree programmes. However, it can also be greatly advantageous to marketing communications programmes, as well as galvanize the daily activities of marketing and communications managers on the job.
Hardcover || Peter Thuis & Rienk Stuive || Noordhoff
Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. Business Administration distinguishes itself from similar textbooks by incorporating examples from modern business practices and by its accessible writing style. It also highlights the function and relevance of business management in day-to-day business operations.
Digital marketing fundamentals
Hardcover || Marjolein Visser, Berend Sikkenga & Mike Berry || Noordhoff
- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from over 30 online marketing specialists;
- scientific theory behind digital marketing as well as techniques and media are discussed.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing ...
Brand the Change / Druk 1
Paperback || Anne Miltenburg || BIS Publishers || met inkijkexemplaar
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...