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Studieboeken (63)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
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The Psychology of Advertising
2020 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...
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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || Wiley
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...
Managing Events
Real Challenges, Real Outcomes
Paperback || Liz Quick || SAGE
Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies.
Foundations of Sustainable Business / 2nd Edition
Theory, Function, and Strategy
Paperback || Nada R. Sanders e.a. || Wiley
The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management,...
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
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Basisboek Informatie & Control / Druk 3
2020 || Hardcover || Eddy Vaassen || Noordhoff || met inkijkexemplaar || ook als eBook
- Integrale benadering van het thema informatie en control;
- brengt samenhang aan tussen de verschillende vakgebieden;
- stevig basisboek met mogelijkheid tot verdieping in de vervolgdelen.
In Basisboek Informatie & Control ligt het accent op de problemen waar organisaties tegenaan lopen op het gebied van informatie en control. Daarbij wordt uitgebreid gekeken naar mogelijke oplossingen voor deze problemen. Aan bod komen o.a. de grondslagen van interne beheersing en administratieve organisat...
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Thrive
Grondbeginselen voor een nieuwe economie
2021 || Paperback || Kees Klomp e.a. || Business Contact || met inkijkexemplaar
Terwijl iedereen zich afvraagt hoe de wereld er na corona uit zal zien, kampen we met de ecologische schade en sociale kosten van ons huidige economische stelsel. Kees Klomp en Shinta Oosterwaal gaan te rade bij de belangrijkste en meest vernieuwende economische denkers, zoals Kate Raworth, Charles Eisenstein, Clair Brown, Helena Norberg en Daniel Wahl.
In dit boek wordt de essentie van hun gedachtegoed geschetst waardoor je in één keer bij bent op het gebied van alle nieuwe denkrichtingen:...