What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attent...

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...

Eentalige, communicatieve leergang Portugees. Stelt de cursist in staat zich de taal op een actieve manier eigen te maken.

Het tekstboek van Português XXI – nova edição 1 bestaat uit 12 hoofdstukken (unidades) en 4 herhalingslessen (unidades de revisão). Elke unidade begint met een introductiepagina waarin de leerdoelen worden voorgesteld. Aan de hand van diverse receptieve en productieve opdrachten worden de grammaticale en lexicale thema’s behandeld en ingeoefend. De unidade wordt a...

This book describes the risk management methodology as a specific process, a theory, or a procedure for determining your assets, vulnerabilities, and threats and how security professionals can protect them. Risk Management for Security Professionals is a practical handbook for security managers who need to learn risk management skills. It goes beyond the physical security realm to encompass all risks to which a company may be exposed.

Risk Management as presented in this book has several goal...

Eentalige, communicatieve leergang Portugees. Stelt de cursist in staat zich de taal op een actieve manier eigen te maken.

Het werkboek van Português XXI – nova edição 1 volgt de indeling van het tekstboek (12 hoofdstukken) en biedt de mogelijkheid om te oefenen met de grammaticale en lexicale thema’s van het tekstboek. Achter in het boek zijn de oplossingen van de oefeningen opgenomen.

Over deze serie

vernieuwde, eentalige, communicatieve leergang Portugees

stelt de cursist in staat z...

A unique introduction to the design, analysis, and presentation of scientific projects, this is an essential textbook for undergraduate majors in science and mathematics. The textbook gives an overview of the main methods used in scientific research, including hypothesis testing, the measurement of functional relationships, and observational research. It describes important features of experimental design, such as the control of errors, instrument calibration, data analysis, laboratory safety...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

The Systems Modeling Language (SysML) extends UML with powerful systems engineering capabilities for modeling a wider spectrum of systems and capturing all aspects of a system's design. SysML Distilled is the first clear, concise guide for everyone who wants to start creating effective SysML models. (Drawing on his pioneering experience at Lockheed Martin and NASA, Lenny Delligatti illuminates SysML's core components and provides practical advice to help you create good models and good designs.

Delligatti begins with an easy-to-understand overview of Model-Based Systems Engineering (MBSE) and an explanation of how SysML enables effective system specification, analysis, design, optimization, verification, and validation. Next, he shows how to use all nine types of SysML diagrams, even if you have no previous experience with modeling languages. A case study running through the text demonstrates the use of SysML in modeling a complex, real-world sociotechnical syste...

Learning From Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's thirty years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation -- an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events. Against the eclectic background of his work in national sample surveys, studies based o...