This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

The Second Edition of Psychology Research Methods by Wendy Heath engages students with the same types of compelling studies that led them to major in psychology—but in a research methods context. Heath also focuses on writing about research methods with examples from across psychology literature as well as writing exercises.

Written by authors with extensive experience in both the field and classroom, Introduction to Forensic Psychology: Research and Application, Seventh Edition equips students with the skills to analyze psychological knowledge and research findings, applying them effectively to both civil and criminal justice systems.