Dynamics of News Reporting and Writing shows students how to approach stories and think on their feet in the evolving media landscape. Author Vincent F. Filak guides them through essential newswriting elements like lead writing, structure, and storytelling, while teaching them to think critically and focus on what matters most to readers.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.