From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

An undergraduate introduction to the research process and research methods in media studies. Uniquely student-centred, and built around first year teaching at the world’s #1 ranked media studies department.

"Offers straightforward, practical answers when you need fast results. By working through the book's 22 lessons of 10 minutes or less, you'll learn what you need to know to take advantage of the SQL language. Lessons cover IBM DB2, Microsoft SQL Server and SQL Server Express, MariaDB, MySQL, Oracle and Oracle express, PostgreSQL, and SQLite."--

Machine-learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumour is cancerous, or deciding whether someone gets bail. They now influence discoveries in chemistry, biology and physics - the study of genomes, extra-solar planets, even the intricacies of quantum systems.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries...

The classic guide to how computers work, updated with new chapters and interactive graphics

"For me, Code was a revelation. It was the first book about programming that spoke to me. It started with a story, and it built up, layer by layer, analogy by analogy, until I understood not just the Code, but the System. Code is a book that is as much about Systems Thinking and abstractions as it is about code and programming. Code teaches us how many unseen layers there are between the computer syst...

Drawing on the latest research and debates and featuring contributions from leading experts in the field, this new, introductory textbook demonstrates how political scientists are tackling some of the biggest questions in UK politics today.

An exploration of both the context and practice of increasingly automated welfare states. From the complex technological systems behind implementation, to the lived experiences of citizens and workers in these new systems, to the possibilities for resisting and re-directing this datafication.

This book covers all major learning theories and theorists in an accessible and engaging way. Using comprehensive explanations and photographs, this book will help students to build a foundational understanding that will support them through their degree.