Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Dynamics of News Reporting and Writing shows students how to approach stories and think on their feet in the evolving media landscape. Author Vincent F. Filak guides them through essential newswriting elements like lead writing, structure, and storytelling, while teaching them to think critically and focus on what matters most to readers.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.