Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

Filled with stunning images and in-depth information on both common and rare ophthalmic diseases and disorders, Kanski's Clinical Ophthalmology: A Systematic Approach, 10th Edition, is both a foundational knowledge source for trainees and a valuable reference for experienced practitioners. Dr. John Salmon, from the University of Oxford, has meticulously revised this classic text, retaining Dr. Kanski’s highly effective format of succinct text and visually dynamic presentation. Extremely wel...

This groundbreaking textbook redefines auditing education by seamlessly incorporating International Standards on Auditing (ISAs) and other IAASB assurance standards at its core, establishing a new paradigm in how auditing principles are taught. Recognized worldwide as the hallmark of auditing excellence, ISAs set the highest benchmarks for audit quality.

This latest edition meticulously unfolds the evolution, application, and global integration of ISAs, alongside other assurance standards and...